The renowned publication Sports Illustrated is joining forces with 888 to debut a novel digital sports wagering platform! Utilizing 888’s proficiency, the legendary magazine will present a modern and groundbreaking betting encounter later this year. Launching initially in Colorado, the “SI sportsbook” will capitalize on the surge in popularity of sports betting across the US, with plans to broaden its reach to additional states soon. This collaboration represents a significant victory for both entities, granting 888 access to a vast audience of devoted sports enthusiasts while providing Sports Illustrated with a vibrant new income source.
Jamie Salter, the top dog at Authentic Brands Group (ABG), is pumped about launching Sports Illustrated into the exploding realm of digital sports wagering. He views it as a surefire win for broadening their income streams and engaging with sports enthusiasts in a completely fresh manner. They’re partnering with 888, a big shot in the online gambling arena, to craft a premium experience for punters.
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