A prominent digital entertainment corporation, 888, has bolstered its standing in the UK bingo sector by purchasing a collection of bingo brands formerly under the Jet umbrella. The transaction, assessed at £18 million (roughly $23.3 million), grants 888 ownership of well-known names such as Costa Bingo, City Bingo, and Sing Bingo.
These particular brands were previously overseen by 888 through a B2B arrangement using their Dragonfish bingo platform. However, this acquisition shifts them into 888’s direct-to-consumer (B2C) holdings. This calculated maneuver aligns with 888’s CEO, Itai Pazner’s, objective of broadening the company’s reach within regulated markets globally, primarily through natural expansion and tactical acquisitions.
The purchase is projected to generate synergy by incorporating these established brands into 888’s current B2C operations. This will enable 888 to utilize its expertise in product innovation, promotion, and client relations management to further elevate these brands and propel expansion.
This acquisition represents a substantial move for 888 within the UK bingo market, an area where they already maintain a robust presence. It demonstrates the company’s ambitious growth plan and dedication to reinforcing its B2C offerings.
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