12Bet has secured an agreement with West Bromwich Albion Football Club, broadening its footprint in the realm of athletic endorsements. The 12Bet emblem will be displayed on the arm of all team uniforms during the 2017/18 season.
This is not 12Bet’s initial venture into Premier League sponsorships. Established in 2007, the independently held online gaming enterprise has formerly collaborated with both Arsenal and Leicester City Football Clubs. Although the monetary specifics of the West Bromwich Albion agreement remain undisclosed, it’s reasonable to presume it represents a substantial outlay for the firm.
Simon King, West Bromwich Albion’s Head of Commercial Operations, praised the alliance, remarking: “12BET is a respected brand possessing a wealth of expertise in the Premier League. Given our continually expanding following in Asia, we instantly recognized this as an ideal pairing.”
West Bromwich Albion, with its 139 years of heritage, has been a fixture in English football’s highest echelon since 2009. The club enjoys a devoted supporter base and reaps the benefits of the considerable media visibility that accompanies the Premier League’s profitable television contracts.
Rory Anderson, a representative for 12Bet, commented: “We are thrilled to become the first wagering company to have both jersey sleeve and practice attire branding within the Premier League. West Bromwich Albion’s sustained achievements in the Premier League make them an excellent match for 12BET, a brand that has long been a recognizable name to enthusiasts of the most viewed league globally.”
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