## Betsoft Gaming Enters Romanian Market Through 888casino Collaboration
A major player in the iGaming industry, Betsoft Gaming, is introducing its premium slot games to Romania via a strategic alliance with 888casino. This exciting venture expands upon a preexisting arrangement between Betsoft and 888 Holdings, inked in 2021, which sought to broaden the reach of Betsoft’s extensive game catalog across significant regulated European markets. This recent development follows successful implementations in Italy, Spain, and Sweden.
This agreement grants Romanian users on the 888casino platform access to a wealth of Betsoft’s most sought-after titles, featuring popular choices such as Primal Hunt, Stacked, and Take the Bank.
“Witnessing the seamless integration of our award-winning games onto 888’s platform is truly exciting,” remarked Anastasia Bauer, Head of Account Management at Betsoft Gaming. “Romania represents a vibrant and rapidly expanding market with immense potential for our company. Building upon our established presence within the region, we are certain that this partnership with 888 will yield remarkable results.”
Since obtaining its license from the National Gambling Office in 2016, 888 has maintained a commanding presence within Romania’s online casino landscape. The company is renowned for delivering a localized user experience customized for Romanian players, including transactions conducted in their local currency.
In an official statement, Betsoft emphasized the promising nature of Romania’s online gaming sector, stating: “Boasting a population exceeding 19 million, a well-established gambling industry, and some of the fastest internet speeds worldwide, Romania is emerging as a prominent force within the online gaming realm.”
To further enhance the appeal, newly registered players can capitalize on generous welcome incentives, while the 888 Club presents an attractive loyalty program enabling players to accumulate points and redeem them for enticing rewards.
Talia Benyamini, the Vice President of B2C Casino at 888, shared her excitement about introducing Betsoft’s captivating and premium games to the Romanian market. She emphasized that Betsoft’s region-specific titles align perfectly with 888’s dedication to delivering cutting-edge and thrilling gaming adventures. Looking ahead, 888 intends to utilize this collaboration throughout its European network and is hopeful about extending it worldwide in the times to come.
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