iGameMedia has collaborated with Theo Technologies to develop a revolutionary streaming platform for Bet365. This state-of-the-art technology, engineered for ultra-low latency streaming, is scheduled to debut next month, promising a substantial advancement in the realm of online wagering.
iGameMedia, a firm with a proven history in B2B broadcasting, is teaming up with Theo Technologies to introduce this transformative solution to the sports wagering sector. The objective is to ultimately supersede the current industry-standard HLS technology, which can be plagued by latency problems.
Bet365 and Infront Bettor will be the initial beneficiaries of this novel solution, gaining exclusive access commencing in May. This strategic maneuver underscores the companies’ dedication to furnishing their users with the most captivating and responsive betting experience achievable.
Conventional HLS technology, while extensively employed, depends on HTTP-based adaptive bitrate streaming, which can lead to delays of up to 8 seconds. This lag can be a significant impediment in the rapid world of online sports betting, where real-time data is paramount.
The necessity for reduced latency solutions has become progressively crucial as online sports betting continues its surge in popularity. Users require instantaneous updates and uninterrupted streaming to make well-informed choices in the thick of the action.
iGameMedia’s platform, dubbed the One Platform API, boasts a consistent latency of a mere 2 seconds and can even achieve sub-second latency upon request. This dramatic decrease in delay will close the divide between live events and the betting experience, fostering a truly immersive and engaging atmosphere for users.
Mike Cobain, Chief Executive Officer of iGameMedia, conveyed his excitement about the partnership, remarking, “We are delighted to be collaborating with Theo Technologies. We are convinced that their HESP protocol is the sole feasible ultra-low latency solution capable of delivering the scale and cost-effectiveness demanded by the industry.”
Cobain elaborated, “We have been supplying sub-second latency streaming via socket-based protocols to the B2B sector for nearly 15 years. However, the elegance of HESP resides in its segmented methodology, which permits it to be delivered over existing HLS-based CDNs, guaranteeing scalability and extensive reach.”
This groundbreaking development will revolutionize the sports wagering landscape,” remarked Steven Tielemans, Chief Executive Officer of Theo Technologies, while discussing the recent alliance between his organization and iGameMedia. Their objective? To furnish real-time sports broadcasts with remarkably minimal delay.
Tielemans elaborated that this innovation will empower content providers to transmit their feeds to gaming enterprises in under a second, thereby crafting a significantly enhanced encounter for wager participants.
A spokesperson from bet365, a prominent entity in the digital gaming realm, conveyed their enthusiasm regarding the joint venture. They underscored their dedication to delivering a superlative live wagering experience, and this collaboration with iGameMedia represents a pivotal stride towards that aspiration.
This endeavor constitutes the most recent in bet365’s continuous drive to pioneer within the streaming domain. Just in the preceding month, they proclaimed a partnership with Inspired Entertainment, another industry heavyweight, to unveil a “multi-feed Gameday Soccer” offering.
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