Betegy, a sports data analysis firm, has secured funding from JKR, an investment group specializing in gaming. This investment will enable Betegy to expand into the American market. Bill Pascrell III, a prominent lobbyist, will join Betegy’s board of directors.
Betegy utilizes data to forecast the results of sporting events and generates visual representations of this data. The company has experienced substantial growth since its establishment in 2012. Betegy has collaborated with operators like Tipico and Bwin, and media outlets such as ESPN and Ringier Axel Springer.
Betegy’s chief executive, Alex Kornilov, stated that the company’s emphasis on client requirements has contributed to its distinction in the betting sector. He believes that Betegy’s customized offerings are what set them apart.
This item wasn’t conceived from a vision, but from our extensive experience in the marketplace, collaborating with media and gaming enterprises to create a product that provides us a competitive edge.
JKR’s Chief Executive Officer, Alex Gusev, stated that JKR has established a blueprint for Betegy’s future growth, with investments primarily directed towards expanding the number of data provider clients.
“We have collaborated with the Betegy team to formulate a strategy for the upcoming 3 and 5 years,” he remarked. “The overarching plan encompasses expanding our client base, adding at least 10 new clients in the initial few years, due to JKR’s profound industry experience and extensive network.”
Gusev indicated that making a substantial investment in sports data during the COVID-19 pandemic might appear as a difficulty, but he expresses confidence in overcoming it.
“At JKR, we focus on opportunities, not obstacles, but global uncertainties, such as the current pandemic, represent the most significant hurdle,” he stated. “It impacts Betegy’s clients, primarily sports betting firms and media companies. Moreover, conducting sensitive B2B sales during the pandemic is a crucial obstacle in business development.”
Moreover, Betegy will utilize the funds obtained from the agreement to enter the US market and has appointed seasoned veteran Bill Pascrell III to its board of directors, a move Gusev characterized as “a sign of Betegy’s future prosperity and potential.”
Representative Pascrell, who spearheaded the legislation that made online gambling legal in New Jersey and was instrumental in repealing PASPA, which enabled online gambling nationwide, stated that Betegy’s unique combination of top-notch analysis and supporting media is what distinguishes the company.
Pascrell further emphasized that the investment will not only enable Betegy to expand its workforce but also signifies the market’s belief in the company’s immense potential.
“While numerous companies engage in data analysis, and some excel in media, no other entity seamlessly integrates analysis and media as effectively as Betegy, producing consumer-facing campaigns that are equally impactful and groundbreaking,” he declared.
“This funding will provide Betegy with essential capital during the early stages of its contracts, as it seeks to expand its operations,” he explained. “This investment should facilitate Betegy’s team expansion, leading to an increase in personnel dedicated to coding, analysis, design, and creative endeavors.
“However, it also serves as a testament to Betegy’s strength. These investment firms don’t invest lightly, and their involvement typically signals the commencement of something truly significant.”
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